Rolex and the Vienna Philharmonic

Rolex has developed deep partnerships in elite sports and the arts for almost a century. As part of the Rolex Perpetual Arts Initiative, Rolex celebrates artistic excellence and the transfer of creative knowledge to future generations, particularly in the realm of classical music. This is embodied in Rolex’s longtime support of one of the world’s finest orchestras: the Vienna Philharmonic. Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

Published on December 3, 2024

Founded in 1842, the Vienna Philharmonic is widely acknowledged as one of the world’s most revered orchestras. Exacting standards and artistic integrity are the guiding principles of this esteemed institution, which has upheld the greatest traditions in classical music for more than 180 years.

A new morning dawns

The Vienna Philharmonic’s annual New Year’s Concert is an exceptional event that has been held for over 80 years and traditionally takes place on the morning of January 1. The guest conductor for the 2025 concert is the great Riccardo Muti, who is leading the orchestra for the seventh time. This worldwide event celebrates the music of Johann Strauss, his family and contemporaries. Each year, millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein.

“All praise of the Vienna Philharmonic reveals itself as understatement.”

Richard Strauss

A summer night’s sound

The Vienna Philharmonic also offers audiences the greatly anticipated Summer Night Concert. Every year, in May or June, up to 50,000 people gather in the Palace and Gardens of Schönbrunn, in the heart of the Austrian capital, for an open-air performance. Broadcast in over 80 countries, the event has been presented by Rolex since 2009. It reflects a shared commitment to making classical music accessible to all.

An international program

The Vienna Philharmonic regularly performs for audiences in the world’s finest concert halls.

Concerts presented by Rolex in 2025:

• A performance will take place on February 25 at Milan’s Teatro alla Scala.

• On May 11, the Opéra national de Paris, the Vienna Philharmonic and Rolex will partner for a gala concert on the 150th anniversary of the Palais Garnier. Yannick Nézet-Séguin will conduct with other Rolex Testimonees – Juan Diego Flórez, Sir Bryn Terfel, Rolando Villazón, Yuja Wang and Sonya Yoncheva – joining the Philharmonic on stage for a unique performance. Proceeds will go to the youth lyric orchestra of the Opéra national de Paris (ADO – Apprentissage de l’Orchestre).

• Rolex Night in Seoul will take place on November 20, 2025 at the Seoul Arts Center.

Rolex, partnerships in music

Music is a universal language that transcends borders and cultures. Rolex celebrates excellence in music through its partnerships with prestigious institutions, including four of the world’s leading opera houses – London, Milan, New York and Paris – as well as two jewels in classical music, the Salzburg Festival and the Vienna Philharmonic. Rolex contributes to keeping music alive around the world through its support for singers, conductors and virtuoso musicians who in turn inspire new generations of artists to great achievement.

Timeless traditions at Chrono Jewelry

As an Official Rolex Jeweler, we are proud to reflect Rolex’s longtime support of global artistic heritage and the pursuit of excellence that is inherent in music and the arts. Here at Chrono Jewelry, we know that music is a vital part of global culture and our everyday lives, and – as Dominicans – we are particularly proud of our country’s vibrant musical culture. Music brings people together to create connections that traverse generations, linking the past, present and future. This timelessness is something we deeply appreciate and strive to mirror in all that we do as one of the Dominican Republic’s premier destinations for luxury timepieces. We invite you to experience our Rolex team’s warm welcome at our luxurious Santiago Rolex Showroom, where we would be delighted to extend our signature Chrono service as you explore the Rolex collection in person.